Since the real estate market crisis of 2008, private lending has seen an unprecedented rise in the US. Lenders have popped up nationwide, all vying for the same business. Patch Lending needed to differentiate themselves from a crowded space.
There are plenty of fish in the sea—it’s an idiom that applies not only to dating, but to private lending. Using a tongue-in-cheek approach, I developed an ad campaign that marries the idea of a great dating app match to a great lending partner. I also coined the hashtag #matchwithpatch to be used in conjunction with the campaign.