Resumé
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Work Experience
Patch Lending
Creative Director
February 2014 to April 2020, December 2021 to Present
Sherman Oaks, CA
- Direct collaboration with CEO, CMO, and executive team to develop and supplement key efforts, including the development and execution of marketing campaigns and strategic initiatives
- Management of lead generation through events, emails, SEO and SEM, direct mail, and print advertising channels, resulting in our borrower database growing over 10x with 15% converted to qualified contacts
- Management of marketing team and external marketing resources
- Execution of lead generation plan in direct collaboration with CMO
- Management of brand standards across multiple platforms, including social media, print, web, and Salesforce Experience Cloud
- Management of marketing automation campaigns with advanced knowledge of Salesforce Pardot
DLP Capital
Creative Director
November 2020 to November 2021
St. Augustine, FL
- Direct collaboration with CEO and executive team to develop strategy and marketing KPIs for lending programs, investment opportunities, and events
- Management of brand presence of $3B AUM company, listed 10x on Inc. 5000 Fastest Growing Companies
- Management of accurate brand execution across all marketing assets across all business divisions
- Leadership and management creative, media, and content teams, as well as contractor production across all business divisions
- Management and oversight of automation campaigns and customer communication strategies through Salesforce CRM, Salesforce Pardot, and CVent
- Management of creative and lead generation for corporate events, contributing to a 7x increase in attendance
Marketing Designer
April 2020 to November 2020
St. Augustine, FL
- Development of designs to support brand campaigns and initiatives
- Development of written content for email, social, and direct mail
- Development of creative for email, social media, and drip campaigns to support marketing efforts
Valhalla Pure Outfitters
Marketing & Design Contractor
February 2013 to Present
Vernon, BC
- Development of graphic design work for use across a broad range of media, including print, web, product, and social media
- Development and management of brand standards, creative direction, brand voice, and written content
- Development of marketing emails including loyalty programs, awareness campaigns, and post-purchase drip campaigns, turning email from an awareness platform to a revenue-generating channel
- Collaboration with tech production team to design and develop user experience for e-commerce store
Education
Digital Art & Design
Thompson Rivers University
2007 to 2009
Kamloops, BC
Platform Proficiencies
- Adobe Creative Suite
- Salesforce Pardot
- Salesforce CRM
- Microsoft Office
- Google Workspace
- Klaviyo
- Mailchimp
- WordPress
- Shopify & WooCommerce
Technical Abilities
- Graphic design
- Marketing automation & engagement campaign development
- HTML & CSS
- Creative conceptualization
- Art direction
- Copywriting
- Illustration
Soft Skills
- Effective leader
- Growth mindset
- Creative
- Strong communicator
- Active listener
- Team collaborator
- Highly adaptable