World Health & Fitness

Logo Redesign & Brand Photography


World Health & Fitness


Graphic Designer

The Ask

As competition heats up in the North Okanagan fitness market, World Health & Fitness approached me to redesign their logo for not only their main brand, but their subsidiary company, Ladies World Health & Fitness.

The Solve

As someone who is engrained in the fitness industry, I felt that it was important to give World Health & Fitness something that would not only address the generic and dated look of their Microsoft system font logos, but also create unity across their locations. In addition, I wanted to ensure that the Ladies World logo did not take an overtly feminine turn—I felt it important to make a broader appeal to a younger category, a market which they felt was lacking in their memberships.

To take the work even further, I also chose to go on-site to get some shots of their group classes in action, which could then be used to support the updated look and feel of the brand.

Old Logo Design
New Logo Design
Old Ladies World Logo Design
New Ladies World Logo Design

Brand Photography