Patch Lending



Patch Lending


Creative Director
Content Director

The Ask

With a transition in ownership, a change in offerings, and a refreshed outlook, Patch of Land’s evolution to Patch Lending offered a unique challenge: redefine the brand without alienating their real estate investor customer base.

The Solve

This project was almost like building from the ground up. Among the requirements were the renaming of the company, a new logo, a new website, and a completely new set of marketing materials. In addition, the brand voice needed to undergo a complete overhaul, from the robotic, overly technical talk meant primarily for accredited investors, to a friendly, almost tongue-in-cheek voice designed to speak to everyone from mom-and-pop flippers to seasoned real estate veterans.

Old Logo with Old Company Name
Redesigned Logo with New Company Name
Old Logomark
Redesigned Logomark
Patch Lending Website
Business Cards
New Company Newsletter
Loan Program Flyers
Trade Show Booth