Established in 1990, Valhalla Pure Outfitters is one of Western Canada’s leading adventure-brand retailers.

Starting with the refresh of their online store,, Valhalla Pure has been working to revamp its approach for the online consumer, while still giving careful attention to the people who make the doors swing at each of their independently owned locations. VPO needed a look that was fun and adventurous, like the customers they attract.

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