We Are Valhalla Pure

Marketing Campaign


Valhalla Pure Outfitters


Creative Director

The Ask

In a space that is skewing more and more towards the faceless world of bottom lines, Valhalla Pure Outfitters wanted to communicate that they are the antithesis of big box stores.

The Solve

Valhalla Pure Outfitters’ biggest differentiator are their people. They’re local, folksy, and real. To highlight this, I developed a campaign featuring store owners and staff behind Valhalla Pure Outfitters, all getting outdoors and partaking in their favourite adventure activities.

Kootenay Mountain Culture Magazine Back Cover Ad
Trailhead Communities Landing Page
Stand-Up Banners for In-Store
Back Cover Ad
Promotional Ad