Valhalla Pure Lifestyle
Valhalla Pure Outfitters
For years, Valhalla Pure Outfitters relied strictly on brand supplier photography to support their marketing efforts. This ultimately turned into a cumbersome roadblock, as each brand had usage restrictions, AND were in use by other retail competitors, making it difficult to produce visuals that supported Valhalla’s unique efforts.
In an effort to move away from relying strictly on brand supplier photography for promotional materials, I collaborated with Valhalla Pure Outfitters on a series of lifestyle photoshoots where I styled models in in-season apparel. This project was an exciting opportunity to see the brand through a new medium, which ultimately helped to support Valhalla’s visual storytelling and brand.